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Why Email Should Be a Part of Your Marketing Strategy

Email marketing is a tried and true method of communication between businesses and customers. It provides you with a direct line of communication that is cost-effective, measurable, and personal. In fact, email marketing should be an essential component of your business marketing strategy. Here's why:

High ROI and Cost-Effectiveness:

One of the biggest advantages of email marketing is that it's cost-effective. Unlike traditional marketing methods like print or TV ads, email marketing doesn't require a large budget to be effective. You can reach a large number of your customers with just a few clicks of a button, making it an ideal choice for small businesses with limited resources.

Email marketing consistently delivers a high return on investment (ROI) compared to other marketing channels. With low costs and high conversion rates, it offers an affordable way to drive sales and generate revenue for your business.

Direct and Personalized Communication:

Email marketing allows you to connect with your customers in a more personal way. By sending personalized emails based on your customer's interests and behaviour, you can create a stronger connection with them and build a sense of trust and loyalty. This personal touch can lead to increased engagement and conversions.

Measurable Results and Insights:

Email marketing is highly measurable, allowing you to track the success of your campaigns and make data-driven decisions. Most if not all email marketing platforms provide detailed analytics, allowing you to track open rates, click-through rates, conversions, and more. These insights enable data-driven decision-making and continuous improvement of your marketing strategies.

Target and Increase Customer Engagement:

Email marketing is a versatile tool that can be used for a variety of purposes, from promoting a new product or service to nurturing leads and building customer loyalty. It also allows you to target specific segments of your audience with personalized messages. By segmenting your audience based on factors like location, behaviour, and interests, you can send targeted messages that are more likely to resonate with them. This targeted approach can lead to increased engagement and conversions.

Emails provide an opportunity to engage and interact with your customers. Whether it's sharing valuable content through newsletters, announcing new products or services, event invitations or offering exclusive promotions, email keeps your brand top-of-mind and encourages customer engagement.The possibilities are truly endless to not only build a relationship with your customers but also amplify your brand voice.

Automation and Efficiency

With email marketing automation, you can streamline your campaigns and save time. Automate welcome emails, abandoned cart reminders, and personalized follow-ups, ensuring timely and relevant communication without manual effort.


In today's digital age, email marketing is an essential component of any business marketing strategy. With more and more customers relying on email as their primary source of communication, businesses that don't incorporate email into their marketing efforts risk being left behind. By using email marketing to connect with your customers in a more personal and targeted way, you can differentiate yourself from competitors and build a stronger, more loyal customer base.


Email marketing is a cost-effective, personal, measurable, targeted, and versatile tool that should be a part of your business marketing strategy. Don't underestimate the power of email in your marketing strategy. It's a versatile and effective tool to nurture customer relationships, drive conversions, and grow your business. So, what are you waiting for?


At Shenell and Co. we are committed to helping you build your passion. Wait no more, we are here to help you to start incorporating email marketing into your strategy today!

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